Leading international swimming pool company Myrtha has revealed a new brand identity, introducing a new corporate look to reflect its trusted brand.
Introducing the new logo, a Myrtha statement advises “we felt it was time to update our existing logo to give it a modern feel (and) to make sure we stayed true to our brand and iconic image that represents the best in the aquatic industry.”
The new logo represents evolution through gentle changes in its shape with the line of the wave opening through a brush stroke symbolising Myrtha’s capacity to shape and mould while creating.
Myrtha Pools, which has an impressive record of delivering aquatic facilities around the world, including close to 200 projects in Australia and New Zealand, is advancing a series of initiatives to deliver more cost effective facilities.
In late 2016, the Italian-based company combined with world swimming governing body FINA and Spain-based Pujol Arquitectura to launch ‘Pools for All’, an initiative to develop truly sustainable aquatic centres around the world.
The initiative aims to present standardised tools for the worldwide design, construction and operation of a complete range of sustainable aquatic facilities compliant with the regulations of its different aquatic disciplines.
Launched during the 4th FINA World Aquatics Convention in Windsor, Canada, one of the aims of the program is to develop different standardised solutions that are highly efficient, financially self-sustaining, with minimal impact on the environment and energy consumption throughout the life of the venue.
To contact Myrtha Pools’ Australian and New Zealand representative, click here to visit the Myrtha Pools listing in the Australasian Leisure Management Supplier Directory.
This article was first featured in Australian Leisure Magazine 2018.